Bangkok, 30 January 2026. Ahead of its 30 September – 2 October 2026 debut at the Bangkok International Trade and Exhibition Centre (BITEC), Prolight + Sound Bangkok (PLSB), co-organised by Messe Frankfurt (HK) Ltd and VNU Exhibitions Asia Pacific, is strengthening regional collaboration. The show aims to expand market access and support its position as Southeast Asia’s premier platform for the entertainment, event, and music industries. Reflecting this momentum, PLSB and the Pro Audiovisual & Lighting Integration Association of Singapore (AVLIAS) announced a landmark partnership on 22 January. Set to culminate with the launch of the Singapore Pavilion, the new collaboration reinforces the show’s high potential as a cross-border business hub, with AVLIAS joining a growing list of international and domestic supporting organisations.
The announcement was made during AVLIAS’s pre-Lunar New Year event in Singapore, where association members and key industry media convened to discuss market direction, emerging industry standards, and how the partnership will create new opportunities for exhibitors and buyers in the region.
Speaking at the event, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, stated: “We are thrilled to welcome AVLIAS as a strategic partner for Prolight + Sound Bangkok, and their dedication to establishing the show’s Singapore Pavilion. This partnership reinforces our commitment to establishing PLSB as ASEAN’s definitive hub for leading international pro AV and entertainment players, to access the region seamlessly and expand with confidence. AVLIAS’s focus on standards-based cross-sector technological integration perfectly aligns with our vision and market demand.”
Commenting on the new partnership, Mr George Lin, President of AVLIAS, said: “AVLIAS recognises the strong industry reputation of the Prolight + Sound brand and the proven reliability of Messe Frankfurt and VNU Exhibitions Asia Pacific as global trade fair organisers. This partnership is a natural and strategic alignment for our members. It provides a powerful, trusted platform to showcase our expertise. We are excited to collaborate and contribute to the growth of this premier industry gathering.”
Prolight + Sound Bangkok will feature a dedicated Singapore pavilion
The collaboration will take shape at the upcoming show through a dedicated Singapore Pavilion. The pavilion will feature a diverse range of exhibitors who will present cutting-edge professional technologies and integrated solutions tailored to regional demand, supporting Southeast Asian buyers and project owners as they plan and deliver next-generation venues, attractions, business and hospitality developments, and large-scale events across the region.
Local sentiment about the Bangkok show is also strong, especially its propensity to bring global exhibitors directly to Thailand. Mr Kreingkrai Kanjanapokin (Mek), Founder & Group CEO of Index Creative Village Public Company Limited, who specialise in Thailand’s creative and event industry, commented: “I have visited this exhibition brand many times in China, and I can say that it is a very large-scale event with a high number of exhibitors. Prolight + Sound Bangkok presents a great opportunity to energise Thailand’s market, and to open doors for smaller operators who may not be able to travel overseas, so they can still access and learn about the latest technologies firsthand.”
Dr Supawan Teerarat, President of the Thailand Convention and Exhibition Bureau (TCEB), which operates under the Office of the Prime Minister of Thailand, further highlighted the vital role international exhibitors play in the region: “With over 3,000 local events that require pro AV equipment, the supply within Thailand remains limited, and most organisers still need to import from other markets. Prolight + Sound Bangkok presents a valuable opportunity for international suppliers to establish a stronger presence here. This will open new business prospects for Thailand, and with its strategic location at the heart of ASEAN, neighbouring markets with growing entertainment and festival sectors will likewise benefit.”
Alongside the AVLIAS partnership and Singapore Pavilion, Prolight + Sound Bangkok continues to build a broader regional industry support network, bringing together associations, institutions, alongside public and private-sector stakeholders to strengthen business matching, knowledge exchange, and market access for top-tier exhibitors.
Key industry supporters include:
Technology Ladkrabang
Underpinned by the newly announced Singapore Pavilion and further backed by strong international and regional industry support, Prolight + Sound Bangkok will connect exhibitors with influential Southeast Asian buyers and project owners, helping accelerate business cooperation, knowledge exchange, and real-world pro AV implementation for high-specification venues and world-class events.
Prolight + Sound Bangkok is organised by Messe Frankfurt and VNU Exhibitions Asia Pacific. For more details about the show, visit www.prolightsound-bangkok.com or email plsb@hongkong.messefrankfurt.com and plsb@vnuasiapacific.com.
For more information on Event & Entertainment Technologies shows worldwide, please visit: www.prolight-sound.com/worldwide
Press information and photographic material:
https://prolight-sound-bangkok.hk.messefrankfurt.com/bangkok/en/press/press-releases.html
Links to social media:
Facebook: Prolight + Sound Bangkok
LinkedIn: Prolight + Sound Bangkok
WeChat: @prolight-sound
Your contact:
Kamal Mirwani
Tel. +852 2230 9297
kamal.mirwani@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
Saengtip Techapatiphandee
Tel. +662 1116611 Ext.330
saengtip@vnuasiapacific.com
VNU Exhibitions Asia Pacific Co., Ltd.
88 The PARQ, 4th FL, Ratchadaphisek Rd., Khlong Toei, Khlong Toei, Bangkok 10110, Thailand
www.vnuasiapacific.com
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
About VNU Exhibitions Asia Pacific
VNU Asia Pacific stands at the heart of Southeast Asia’s rapidly expanding economy and MICE industry, providing world-class platforms that connect businesses, industries, and innovations across the region. Headquartered in Bangkok, the hub of ASEAN, VNU Asia Pacific is part of the VNU Group, a globally recognized exhibition organizer operating under Royal Dutch Jaarbeurs, with offices in Utrecht and Bangkok. In Southeast Asia, VNU Asia Pacific is a joint venture with the TCC Group, enabling unparalleled access to regional networks and markets.
With a growing portfolio of 18 international exhibition brands, VNU Asia Pacific delivers leading events across diverse sectors including livestock & aquaculture, agriculture & horticulture, animal husbandry, pet, food, laboratory & chemicals, biotechnology & health technology, travel technology, AI, and cybersecurity. By combining global expertise with strong local partnerships, VNU Asia Pacific is committed to driving industry growth, creating sustainable business opportunities, and shaping the future of exhibitions in ASEAN.
For more information, please visit our website at www.vnuasiapacific.com